Our Founder

My name is Dony Mello. In essence, my journey is a testament to dedication, an unrelenting pursuit of excellence, and a deep belief in the transformative power of beauty. I look forward to continuing this journey, making individuals feel more beautiful and empowered, and contributing to the growth and development of the beauty industry.

Our latest endeavor, DM Beauty Concept, was created with a simple goal: to extend the warmth and professionalism that my team and I have cultivated over more than a decade in the beauty industry to new clients. Additionally, it serves as a platform for nurturing and mentoring emerging beauty professionals, sharing the wealth of experience and care we've accumulated along the way.

Self-Care Excellent Products!

Nourishing your hair beyond the salon is a commitment to its health and your confidence. Elevate your hair care routine and witness the transformation that comes from self-care at home. Your hair, your masterpiece, deserves the attention it craves to shine brilliantly in every moment.